We treat your personal data confidentially and in accordance with the applicable statutory data protection regulations (in particular the Swiss Federal Act on Data Protection (FADP; “DSG”) and the EU General Data Protection Regulation (GDPR)).

This website is operated by Rosengarten Holding Schweiz GmbH, Fänn West 10, CH-6403 Küssnacht am Rigi.

Our animal crematoria in Switzerland are operated by the following companies: at the Kirchberg BE site: Tierkrematorium ROSENGARTEN Kirchberg GmbH, Industrie Neuhof 60, 3422 Kirchberg BE; and at the Küssnacht SZ site: Tierkrematorium ROSENGARTEN AG, Fänn-West 10, 6403 Küssnacht am Rigi.

The privacy policy for our customers and business partners of our animal crematoria in Switzerland can be found here.

The following privacy policy applies to visitors to our website. This privacy policy also provides information about the processing of personal data of job applicants (see section 5).

1.    Who is responsible for data protection? Who is our EU representative?

The controller responsible for data processing (Art. 5 lit. j DSG and Art. 13(1)(a) GDPR) is Rosengarten Holding Schweiz GmbH, Fänn West 10, CH-6403 Küssnacht am Rigi, info@mein-rosengarten.ch. If you have any data protection concerns in connection with this website, please send them by post or email to the above address.
Our representative in the EU is ROSENGARTEN GmbH, Devern 13, D-49635 Badbergen, email: info@mein-rosengarten.de (Art. 27 GDPR).

2.    How do we collect and process personal data?

2.1    What happens when our website is used for informational purposes only?

If you use our website for informational purposes only, i.e. if you do not register as a user or otherwise submit information, we collect so-called server log data: IP address, date and time of the request, time-zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, amount of data transferred, website from which the request originates, browser, operating system and its interface, language and version of the browser software. We receive this data via cookies and directly from your browser. The purpose of this processing is to ensure the technically error-free presentation and optimisation of our website; for this purpose, server log files must be recorded. The legal basis under the GDPR is Art. 6(1) sentence 1 lit. f GDPR. The purposes stated above constitute our legitimate interests. Where cookies are used, we refer to section 3.

2.1.1    SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries, this website uses SSL or TLS encryption. You can recognise an encrypted connection by the change from “http://” to “https://” in the browser address line and by the padlock symbol. If SSL or TLS encryption is activated, data transmitted to us cannot be read by third parties.

2.1.2    Shop and encrypted payment transactions on this website

If you use the shop integrated into this website, we process your data in order to handle your order (Art. 6(1)(b) GDPR). If payment details are required after the conclusion of a paid contract (e.g. account number for a direct debit authorisation), this data is required for payment processing.
Payment transactions using common payment methods (Visa/MasterCard, PostFinance card, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. With encrypted communication, your payment data cannot be read by third parties.

2.2    What happens when you use our contact forms?

When you contact us via our contact forms, we collect the following data: title, surname, first name, email address, telephone number, content of the message, where applicable whether a call-back is requested, and where applicable the order of the desired flyers.

Your details from the enquiry form, including the contact details provided, are stored for the purpose of processing the enquiry and in case of follow-up questions. The data will remain with us until you request deletion, revoke your consent or the purpose for storage no longer applies (at the latest within 6 months after completion). Statutory or contractual retention periods remain unaffected.
Where a specific contractual relationship is concerned, the legal basis is Art. 6(1)(b) GDPR. In all other cases, processing is based on our legitimate interest (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), where requested. Consent may be revoked at any time.

2.3    Enquiries by email or telephone

If you contact us by email or telephone, your enquiry and the resulting personal data (usually name, telephone number, email address and the enquiry itself) will be stored and processed for the purpose of handling your request.
Processing is carried out on the basis of Art. 6(1)(b) GDPR where related to a contract or pre-contractual measures; otherwise on the basis of Art. 6(1)(f) GDPR or your consent under Art. 6(1)(a) GDPR. Consent may be revoked at any time. Mandatory statutory retention obligations remain unaffected.

2.4    Integration of third-party services and content

Within our online offering, we use third-party content or services on the basis of our legitimate interests (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR), where requested, in order to integrate content such as videos or map functions.

2.4.1    Adobe Fonts

This website uses Adobe web fonts to ensure consistent font display. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA. When you access the website, your browser downloads the required fonts directly from Adobe servers in the USA. According to Adobe, no cookies are stored in this process.
Processing is carried out on the basis of Art. 6(1)(f) GDPR or, where consent has been requested, Art. 6(1)(a) GDPR. Consent may be revoked at any time. Data transfers to the USA are based on the EU Commission’s standard contractual clauses.
Further information can be found at:
https://www.adobe.com/de/privacy/eudatatransfers.html
https://www.adobe.com/de/privacy/policies/adobe-fonts.html
https://www.adobe.com/de/privacy/policy.html

3. Do we use cookies or similar tracking technologies?

We use cookies and similar technologies on our website to identify your browser or device. Cookies may be session cookies or persistent cookies. You can configure your browser to reject cookies, store them only for one session or delete them prematurely. Some functions (e.g. forms or login processes) may not work if cookies are blocked.
By using our website or by giving your consent, you agree to the use of these technologies. You may revoke your consent at any time. Where third-party cookies or analysis tools are used, we will inform you separately and request consent where required.

3.1 How do we use Google Analytics?

We may use Google Analytics, a web analytics service provided by Google LLC (“Google”), on our website. Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable an analysis of how you use the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymisation is activated on this website, your IP address will first be truncated by Google within EU Member States or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
The service provider does not receive any personal data from us (and does not store any IP addresses), but may track your use of the website, combine this information with data from other websites you have visited that are also tracked by the service provider, and use this information for its own purposes (e.g. advertising control). If you have registered with the service provider yourself, the service provider will also know who you are. The processing of your personal data by the service provider is then carried out under its own responsibility in accordance with its data protection provisions. The service provider only provides us with information on how our website is used, not with personal information about you.
The legal basis for this processing and the right of withdrawal is your consent (Art. 6(1)(a) GDPR). You may revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection. We delete the data no later than 14 months after collection.
The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.
You can prevent the storage of cookies by adjusting your browser software accordingly; however, please note that you may not be able to use all functions of this website to their full extent in this case. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available at:
http://tools.google.com/dlpage/gaoptout?hl=de.
We use Google Analytics to analyse and regularly improve the use of our website. Google LLC also processes your personal data in the USA and has agreed to the EU standard contractual clauses (Art. 16 et seq. DSG and Art. 46 GDPR).
Third-party information: Google LLC (formerly Google Inc.), 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. Terms of use: http://www.google.com/analytics/terms/de.html, privacy overview: https://policies.google.com, privacy policy: https://policies.google.com/privacy.

3.1.1 Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, YouTube history and demographic data (visitor data). This data can be used for personalised advertising via Google Signals. If you have a Google account, Google Signals links the visitor data to your Google account and uses it for personalised advertising. The data is also used to create anonymised statistics on user behaviour.

3.1.2 Google Analytics e-commerce measurement

This website uses the “e-commerce measurement” function of Google Analytics. This enables the website operator to analyse the purchasing behaviour of website visitors in order to improve online marketing campaigns. Information such as orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data may be summarised by Google under a transaction ID assigned to the respective user or device.

3.2 Google Ads

The website operator uses Google Ads, an online advertising programme provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in Google search results or on third-party websites based on keyword targeting or audience targeting (e.g. location and interests).
The use of this service is based on your consent (Art. 6(1)(a) GDPR). Consent may be revoked at any time. Data transfers to the USA are based on the EU standard contractual clauses.
Further information: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

3.3 Google Ads Remarketing

This website uses Google Ads Remarketing, provided by Google Ireland Limited. This allows us to assign users who interact with our online offering to specific target groups in order to display interest-based advertising within the Google advertising network (remarketing/retargeting). These advertising audiences may also be linked to Google’s cross-device functions.
If you have a Google account, you can object to personalised advertising at:
https://www.google.com/settings/ads/onweb/.
The legal basis is your consent (Art. 6(1)(a) GDPR), which may be revoked at any time.

3.4 Google Conversion Tracking

This website uses Google Conversion Tracking. This allows Google and us to recognise whether users have carried out certain actions, such as clicking buttons or purchasing products. We receive aggregated conversion statistics only and no information that would allow us to identify individual users. Google uses cookies or similar technologies for this purpose.
The legal basis is your consent (Art. 6(1)(a) GDPR), which may be revoked at any time.

3.5 Google DoubleClick

This website uses Google DoubleClick to display interest-based advertisements across the Google advertising network. DoubleClick uses cookies or similar recognition technologies (e.g. device fingerprinting) to create pseudonymous user profiles. The legal basis is your consent (Art. 6(1)(a) GDPR), which may be revoked at any time.
Opt-out options are available at:
https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

3.6 Elfsight Google Reviews widget

Our website uses the Google Reviews plugin via Elfsight, LLC (Armenia). When loading reviews or images, Google and Elfsight may process the user’s IP address. If the user is logged into a Google account, the data may be associated with that account. Further information can be found in the privacy policies of Google and Elfsight.

3.7 Google Tag Manager

We use Google Tag Manager, provided by Google Ireland Limited. Google Tag Manager does not create user profiles, store cookies or carry out independent analyses, but it does process IP addresses. The legal basis is our legitimate interest (Art. 6(1)(f) GDPR) or, where applicable, your consent (Art. 6(1)(a) GDPR).

3.8 How do we use Google Maps?

We use Google Maps to display interactive maps. When using Google Maps, Google receives information that you have accessed a subpage of our website. If you are logged into Google, your data is associated with your account. Google processes this data for advertising, market research and website optimisation purposes. The legal basis is Art. 6(1)(f) GDPR, based on our legitimate interest in direct marketing (Recital 47 GDPR).

4. How do we use social media?

We maintain online presences on social networks in order to communicate with users and inform them about our services. The terms and privacy policies of the respective platform operators apply. We process user data where users communicate with us via social media. Social media plug-ins on our website are deactivated by default and are activated only when clicked.

4.1 YouTube (Google service)

We embed YouTube videos in extended data protection mode. Data is transferred to YouTube only when a video is played. The legal basis is Art. 6(1)(f) GDPR, based on our legitimate interest in direct marketing.

4.2 Facebook Custom Audiences

We use Facebook Custom Audiences for interest-based advertising. Data processing is carried out by Meta Platforms Ireland Limited. The legal basis is your consent (Art. 6(1)(a) GDPR), which may be revoked at any time.

4.3 Facebook Pixel

We use Facebook Pixel to analyse user interactions and optimise marketing measures. The legal basis is your consent (Art. 6(1)(a) GDPR). Data is deleted after 14 months.

5. How do we process your data when you apply for a job?

When you apply for a position with our companies in Switzerland, we process your personal data for the purpose of assessing your application. The legal basis is Art. 6(1)(b) GDPR and, where applicable, Art. 6(1)(a) GDPR. If no employment relationship is established, data is generally deleted after six months, unless longer retention is required by law or consent has been given.

6. Purposes of processing and legal bases

The purposes and legal bases for processing are set out in the sections above.

7. Do we carry out profiling?

We use profiling to provide targeted information and advertising. Where profiling poses a high risk, consent is obtained in advance.

8. Disclosure of data and international transfers

Personal data is treated confidentially and not sold. Data may be disclosed to service providers, authorities or business partners where permitted. Transfers to third countries are safeguarded by standard contractual clauses or other legal mechanisms.

9. How long do we store personal data?

We store personal data only for as long as necessary to fulfil contractual and legal obligations. Business records are generally retained for ten years.

10. Data security

We implement appropriate technical and organisational measures to protect personal data and report data breaches where required.

11. Obligation to provide personal data

The provision of personal data is required to enter into and perform contractual relationships. Without such data, certain services cannot be provided.

12. Your rights

You have the right of access, rectification, erasure, restriction of processing, objection and data portability, as well as the right to lodge a complaint with a supervisory authority.

13. Changes

We may amend this privacy policy at any time. The current version published on our website applies.

14. Entry into force

This privacy policy enters into force on 1 December 2025.
Küssnacht am Rigi, 1 December 2025